Jean Paul Gaultier
Scandal

Jean-Paul Gaultier is a French haute couture and prêt-à-porter fashion designer who produces fragrances.

For the launch of the new fragrance called Scandal, the campaign covered a story depicting a fictive french character called Vanessa who is a french minister who has a shocking night life.

For the launch, several key moments were planned to tease and reveal more and more secrets until the complete revelation of the new fragrance.

Different games in stores and on the website were created to keep it alive through out the year with user generated contents, assuring a constant activity on social media.