Jean Paul Gaultier
Le Male in the Navy

Jean-Paul Gaultier is a French haute couture and prêt-à-porter fashion designer who also produces fragrances.

For the launch of the new edition of Le Male in the Navy, a navy inspired theme product page was created. Different games in stores and on the website were created with user generated content and assuring the activity on social media. One was created for the father's day.