Caisse d'Épargne
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Caisse d'Épargne is a french bank within the BPCE Group who always pushed people to save money through saving accounts.
In 2016, they needed a more modern and simplier interface.
UI / UX — Christopher TRANG
The previous website was visually too heavy and confusing for new parents to create a new saving account for their new born. They oftenly left because it was too complicated and there were too many steps.
We simplified the process by better guiding the user, reducing steps while registering, relying less on illustration so that opening an account for their newborn is not an hassle anymore.
We also created a piggy bank sharing fonctionnality so that family and friends can participate to the savings.
